Howard stern sirius radio contract The deal was a major turning point for Sirius, which saw a significant increase in subscribers following Stern's move. In the first quarter of 2006, just over a year after Stern's debut on the service, Sirius reported a 48% increase in subscribers compared to the same period the previous year. By the end of 2006, the company had over 6 million subscribers, a significant portion of which were drawn in by Stern's programming. The contract was renewed in 2007, with Stern signing a new five-year deal worth a reported $500 million. This time around, Stern was given even more creative control, as well as a larger stake in the company. The renewal was seen as a major vote of confidence in Stern's ability to continue drawing in subscribers and driving growth for Sirius. In 2010, Stern signed yet another five-year deal with Sirius, this time worth a reported $80 million per year. The new contract included a number of new provisions, including a clause that allowed Stern to end the deal early if he chose to retire. In 2015, Stern announced that he had signed a new contract with Sirius, this time worth a reported $90 million per year. The new deal, which was set to run through 2020, included a number of new elements, including a provision that allowed Stern to host a weekly show on Sirius's streaming service, as well as a new commitment to producing original video content for the company. Howard Stern, the legendary shock jock known for his provocative and often explicit interviews, signed a five-year deal with Sirius Satellite Radio in 2004, which was reportedly worth $500 million. The contract was a groundbreaking moment in the history of radio, as it marked the first time a radio personality had been offered such a lucrative deal to move to a satellite platform. Under the terms of the contract, Stern was given his own channel, Howard 100, as well as a second channel, Howard 101, which was used for his uncensored content. The deal also allowed Stern to broadcast his show without the constraints of Federal Communications Commission (FCC) regulations, which had previously limited his ability to discuss certain topics on terrestrial radio. The contract was a significant risk for Sirius, as the company was still in its infancy and had yet to turn a profit. However, the move paid off, as Stern's arrival to the platform helped Sirius to gain a significant number of new subscribers. In the first quarter of 2006, just over a year after Stern's debut on Sirius, the company reported a 48% increase in subscribers, bringing the total number of subscribers to 3.3 million.
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